© 2014 HIBRIDEN | Visual Design
Posted on June 10, 2015 with No comments

Identity Design Process for Hibriden

Why hibriden

When I started freelancing as a graphic designer, more than 10 years ago, as expected, I had to pick a name to represent my business. Although I wasn’t sure about how to define clearly the different ideas about my perception of design, I knew it would be difficult to try to represent such a broad concept with a name and even more with a single word. So I started making a list of key concepts that are usually a reference for design. Thus, the list of ideas was reduced, but still no solution.

First ideas

First ideas

Read More

Posted on February 1, 2014 with No comments

Curious Learning

Curious learning not only makes unpleasant things less unpleasant, but also makes pleasant things more pleasant. I have enjoyed peaches and apricots more since I have known that they were first cultivated in China in the early days of the Han dynasty; that Chinese hostages held by the great King Kaniska introduced them into India, whence they spread to Persia, reaching the Roman Empire in the first century of our era; that the word “apricot” is derived from the same Latin source as the word “precocious,” because the apricot ripens early; and that the A at the beginning was added by mistake, owing to a false etymology. All this makes the fruit taste much sweeter.
–BERTRAND RUSSELL