Druiven

Business identity for Druiven Wine Group. “Druiven” means “grapes” in Dutch, being this the starting point for the design.

Solution

The goal for this project was to develop the logotype with a unique approach, representing the name in a different way. Some level of abstraction was key for the solution proposed. This approach allowed to play with different circles enclosed visually in an subdued glass shape, size and position of the circles suggest the notion of a group and movement.