hibriden

Self identity redesign.

Solution

Hibriden is a compound word, made up to depict the perception of visual design professional practice. Originally in Spanish “híbrido” + “identidad”, “hybrid’s identity” speaks about the duality that any image perceived encloses. The logotype is an abstraction of an “H”, it could be interpreted as a mask, two entities connected by a bridge. This bridge is a surface on a different perspective, generating through white space the illusion of sight.