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  • Painted Land: In search of The Group of Seven
  • Painted Land: In search of The Group of Seven
  • Painted Land: In search of The Group of Seven
  • Painted Land: In search of The Group of Seven
  • Painted Land: In search of The Group of Seven
  • Painted Land: In search of The Group of Seven

Painted Land

Project

Interactive online experience to complement the TVO documentary Painted Land.

Overview

Design the identity and website experience to engage documentary audiences discover and interact more with the content showcased in the documentary, this website will allow exploring, learn and getting a closer look at iconic paintings from the Group pf Seven.

Solution

The identity captures the essence of the documentary, conveying a sense of tranquility, wilderness, and Canadian artistic inspiration. This identity style is applied within the website’s interface design and experience.

Outcome

The minimalist aesthetic and use of nature-inspired imagery and UI elements create a visually appealing, responsive and engaging website that invites viewers to learn more about the Group of Seven and their artistic journey.

Role

  • Art Direction
  • Identity Design
  • Interface Design
Date: April 20, 2015
Client: Spirit Land: In search of the Group of Seven
Services: Identity, UX/UI
Website: http://paintedland.ca