Steren GP Batteries

Identity and package design project for Steren GP line of batteries.

Solution

The package was redesigned to introduce two brands into a single line of batteries. It was necessary to include both brand, combining brand colours already established and fairly positioned in the market internationally. A neutral graphic system was created to support this connection visually, leading to a simple look the product. The design uses a colour palette neutral for both brands, adding contrasting colours to differentiate each category of batteries. The use of white space allowed to position logotypes and branding hierarchy.