King Cole Bar

Project

Website for the King Cole Bar at the St. Regis Hotel New York

Challenge

Create an interactive brochure website experience that captures the sophistication and timeless appeal of the King Cole Bar, mirroring the luxurious atmosphere of the physical space.

Solution

The website’s design was centered around the iconic Maxfield Parrish mural, prominently showcasing it alongside the bar’s renowned Bloody Mary and other signature cocktails. This aesthetic aligned seamlessly with the St. Regis Hotel’s overall branding. By providing a virtual glimpse into the bar’s ambiance and décor, the website aimed to entice potential visitors.

While online reservations weren’t a primary focus at the time, the website effectively conveyed the rich history of this iconic establishment, showcased the menu, and raise awareness of the King Cole Bar’s unique offerings.

The website was awarded and published in the Web Design Index 9th book from The Netherlands.

Role

• Art Direction
• UX/UI Design
• Website development